BRAND BUILDERS.
PRODUCT INNOVATORS.
STRATEGIC PARTNERS.
TRUSTED EXPERTS IN NAVIGATING THE GLOBAL BEAUTY LANDSCAPE & SUPPORTING BRANDS AT ALL LEVELS OF GROWTH
Leverage real experience within powerhouse beauty portfolios
BRAND LAUNCH - PRODUCT INNOVATION - BRAND RESTAGE - RETAIL EXPANSION - INTERNATIONAL GROWTH + MORE
HANDS-ON, REAL-TIME SUPPORT.
CUSTOM, FORWARD-THINKING STRATEGY.
With over 15+ years of brand & marketing experience, Vickie Teng has built an unparalleled beauty industry toolbox to support brands at all levels of growth.
Vickie is a brand operator and leader, having worn many hats during her beauty tenure, including senior roles at Fenty Beauty by Rihanna, bareMinerals, and most recently at Tatcha, where she was Vice President of Product Marketing also overseeing International Marketing & Editorial.
She knows what it takes to launch a brand like Fenty Beauty in 1,600 stores across 17 countries, and fuel growth at unprecedented speed. She finessed storytelling for brands like Tatcha, where brand voice & heritage are paramount. She understands how to distort brands digitally & in-store within a crowded retail landscape. Plus, she can manage the complexities of global expansion with nuanced landscapes and regulatory requirements in countries across UK, Europe, China & more. Vickie has developed her passion and expertise in shaping product strategy, launching over 40+ innovations & hundreds of SKUs - all while keeping clients, cross-functional collaborators, retail partners and business objectives top of mind.
From product concepting to launch execution, she is excited to create a customized solution to help your brand achieve next level growth at any stage.
OUR SERVICES
brand strategy
Build a lasting brand DNA & voice with competitive landscape review, qualitative & quantitative research, consumer insights & white space analysis.
global expansion
Fuel international expansion with launch planning & marketing support for the EU, UK, Middle East, Southeast Asia, Travel Retail and domestic China.
product innovation
Get step by step product marketing support for breakthrough innovation, including product architecture, blue sky ideation, product positioning, packaging & formula evaluation, margin analysis and more.
retail marketing
From in-store activation to visual merchandising to dotcom optimization, leverage best-in-class expertise in DTC, Sephora, Ulta, Department stores, owned stores and specialty retailers across the globe.
go-to-market plans
Build comprehensive go-to-market strategies and full 360 launch campaigns tailored to your needs & budget.
full beauty network
Tap into our full network of collaborators across product development, digital, social, influencer & other needs.
LET’S CONNECT!
Create a custom solution
Whether you’re looking for support on a short-term role, specific project or ongoing advisory, click here to schedule a free consultation so Uplevel Beauty Advisory can find the perfect solution for your brand.