With over 15+ years of brand & marketing experience, Vickie Teng has built an unparalleled beauty industry toolbox to support brands at all levels of growth.

Vickie is a brand operator and leader, having worn many hats during her beauty tenure, including senior roles at Fenty Beauty by Rihanna, bareMinerals, and most recently at Tatcha, where she was Vice President of Product Marketing also overseeing International Marketing & Editorial.

She knows what it takes to launch a brand like Fenty Beauty in 1,600 stores across 17 countries, and fuel growth at unprecedented speed. She finessed storytelling for brands like Tatcha, where brand voice & heritage are paramount. She understands how to distort brands digitally & in-store within a crowded retail landscape. Plus, she can manage the complexities of global expansion with nuanced landscapes and regulatory requirements in countries across UK, Europe, China & more. 

At the heart of every role during her time in the LVMH, Unilever Prestige & Shiseido portfolios, Vickie has developed her passion and expertise in shaping product strategy, launching over 40+ innovations & hundreds of SKUs - all while keeping clients, cross-functional collaborators, retail partners and business objectives top of mind.

From product concepting to launch execution, she is excited to create a customized solution to help your brand achieve next level growth at any stage.